Duck Commander, the outdoors company owned by the Robertson family featured on A&E’s Duck Dynasty, has purchased the naming rights to the Independence Bowl.
The 38-year-old postseason college football contest becomes the Duck Commander Independence Bowl. The Louisiana-based company owns the rights for the next six games. December’s contest witnessed Arizona, which finished 8-5, defeat Boston College, which finished 7-6.
The Robertson family is no stranger to football or Louisiana. Family patriarch Phil Robertson played quarterback for Louisiana Tech in the 1960s, starting over future Hall of Famer Terry Bradshaw. Duck Commander calls West Monroe, Louisiana home, so sponsoring an in-state event–and one not as costly as the Sugar Bowl–appears as an attempt at good citizenship and good business.
The Duck Commander brand, as it has gained in popularity in response to the success of Duck Dynasty, has increasingly pushed its name on sporting events. On April 6, for instance, the Texas Motor Speedway will hold the Duck Commander 500, a NASCAR Sprint Cup Series race.