This year’s World Cup has produced more Facebook conversations than any event ever measured.
In fact, “there have been more Facebook interactions about the 2014 World Cup than there were about this year’s Oscars, Super Bowl and Winter Olympics combined.”
According to Facebook, “141 million people had 459 million interactions (posts, comments and likes) about the soccer tournament from June 12-18 on Facebook. Super Bowl XVIII prompted 185 million interactions from 50 million people; the Winter Olympics had 120 million interactions from 45 million people; and the Oscars had 25.4 million interactions from 11.3 million people.”
The World Cup has also shattered internet-video streaming records around the world and television ratings in the United States.