Respect: Nike All-Star Game Ad Pays Moving Tribute to Derek Jeter

Respect: Nike All-Star Game Ad Pays Moving Tribute to Derek Jeter

Derek Jeter plays in his fourteenth and final All-Star Game tonight at Target Field in Minneapolis. Nike pays its respect to the retiring 20-year veteran with a moving commercial during the Midsummer Classic.

Set to a stark piano soundtrack sans narration, the tribute features the voice of the late Yankee Stadium announcer Bob Sheppard introducing the captain and the signature start-game “Derek Jeter” chants from New York fans. The visual quickly overwhelms the audio in tips of the cap from former Mayor Rudy Giuliani, comedian Billy Crystal, rapper Jay-Z, and even Jon Lester and several Red Sox fans.

Jeter’s last All-Star Game recalls his first. “I was a little scared to approach him,” Jeter remembered of another legendary retiring shortstop. “It was Cal Ripken. Even though I had played against him, I really hadn’t had a chance to talk to him.” Sixteen years later, Jeter plays the role of Ripken with any number of upstarts hoping to imitate Jeter’s subsequent career arc. 

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