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Masters Ratings Up Nearly 25 Percent

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CBS mastered the ratings on Sunday afternoon.

The network enjoyed a dramatic spike in viewers in its 2015 Masters coverage over last year, when Bubba Watson donned his second green jacket and Tiger Woods rested at home. CBS garnered a 9.6 rating and a 20 percent share on Sunday, up from a 7.8 rating and 17 share from 2014.

Florida and North Carolina supplied the top five markets.

The Sunday rating jumped 23 percent year over year. Saturday’s ratings increased by CBS by 48 percent.

Tiger Woods playing, and playing well, instead of recuperating, victor Jordan Spieth setting historic marks at Augusta, and crowd favorites such as Rory McIlroy and Phil Mickelson remaining in the hunt all helped glue eyeballs to screens on Sunday afternoon.

The 21-year-old Texan won the annual tournament at Augusta National by tying Tiger Woods’s 18 under par Masters record.


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