After several bad seasons, the Philadelphia 76ers hope that a new logo will help revitalize the team.
The team unveiled new logos on Tuesday. They feature a cleaner graphic style but retain the depiction of a basketball as a base background.
“The team’s new primary logo is a modern interpretation of the classic Sixers insignia,” the team exclaimed.
The team also announced that new uniforms will debut on June 18. The new duds are reportedly inspired by Sixers jersey designs from the eras of Wilt Chamberlain (late 1960s), Billy Cunningham (1970s), and Julius Erving (1980s).
One of the secondary logos features a fierce looking Ben Franklin dribbling a basketball left-handed, though some worry that Ben’s left-handedness isn’t confirmed historically.
ICYMI, @Sixers unveiled their new logos this afternoon. Thoughts? http://t.co/3IUMKW5q9F #AllBall #NBA pic.twitter.com/ZMV6xddXBs
— NBA.com (@NBAcom) May 13, 2015
It remains to be seen if the new logos can help the Sixers win games. The team hasn’t made the playoffs in four years and hasn’t boasted a winning record in ten. They lost 26 straight games in 2013-2014, showing a record of futility so great that they couldn’t even break the 27-game record for most consecutive losses.
But the Sixers join a list of other teams that have tried re-branding to give their team a fresh start. The Browns, Jaguars, and other flailing franchises tried uniform changes in hopes of masking horrible performance.
Follow Warner Todd Huston on Twitter @warnerthuston or email the author at igcolonel@hotmail.com
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