The National Basketball Association readies to offer out-of-market games to fans this coming season for $6.99 per game for a single viewing, the league says.
In the past, fans who live out of market and can’t get a game on TV have not been able to watch their favorite NBA team on a game-by-game basis. But on Wednesday the league announced the launch of a pay-per-game service to alleviate that problem.
Soon, NBA fans will be able to buy a single game and will be able to stream it on any Internet capable device.
This changes the league’s past practice of forcing fans to buy an entire season to see out-of-market games. Even with the new service, the league still offers full seasons for $119.99 per year.
NBA Commissioner Adam Silver decided that forcing fans who may only want to see a few specific games to pay for an entire season did not serve the fans well. In a recent interview, Silver said, “most people don’t want to consume that many games.”
The pay-per-game price will only be available to US-based fans, the league announced.
Sources say the NBA also considers selling game highlight videos or select portions of games, such as the last four minutes.
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