Claiming he is taking a stand in favor of transgender people everywhere, former NHL player Paul Bissonnette cut ties with a sports clothing company he was endorsing after a tweet appeared on the company account that many claimed was “transphobic.”
Sports wear company Source Hockey tweeted out a message joking that Pittsburgh Penguin Sidney Crosby was a transgender person attempting to get into a locker room.
After the tweet made a ruckus, former Pittsburgh Penguins left wing and current AHL player Paul Bissonnette announced that he was dropping his endorsement of the company’s wares.
As reported by SBNation’s OutSports, Bissonnette posted to his social media account that he and Sauce Hockey are through.
Part 2: I am no longer involved with the company and apologize to anyone offended. pic.twitter.com/rapqGGtW58
— Paul Bissonnette (@BizNasty2point0) May 17, 2016
The company had already removed its Biznasty2point0 products from its website by press time.
Follow Warner Todd Huston on Twitter @warnerthuston or email the author at igcolonel@hotmail.com
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