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Cowboys Reign in NFL Valuation Rankings, Rams Double in Value

Stan Kroenke’s Rams doubled in value by moving from St. Louis to Los Angeles, Forbes claims in its annual valuation of NFL teams.

The Dallas Cowboys once again claimed the top spot. Forbes estimates America’s team as rating a $4.2 billion price tag. The New England Patriots ($3.4 billion), New York Giants ($3.1 billion), San Francisco 49ers ($3 billion), and Washington Redskins ($2.95 billion) rounded out the top five.

The Rams followed at number six. Both the San Diego Chargers and Oakland Raiders, by virtue of possible moves or new stadiums, increased value substantially.

The top five teams combined for a 36-44 record last season. Large markets and newer, quality stadiums tend to influence valuation more than on-field success. Last season’s Super Bowl competitors ranked at #11 (Denver Broncos) and #21 (Carolina Panthers), respectively.

“The average NFL team is worth $2.34 billion, which is a 19% increase over last year,” Forbes notes. “The increase is primarily driven by the league’s richer Thursday Night Football deals, the Rams relocating from St. Louis to Los Angeles, the Minnesota Vikings moving into their new stadium, and the Atlanta Falcons nearing the completion of their new stadium.  The NFL has the highest TV ratings and national broadcasting revenue of any U.S. professional sports league.”

The Tampa Bay Buccaneers, New Orleans Saints, Cincinnati Bengals, Detroit Lions, and Buffalo Bills ranked as the least valuable franchises in the league.

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