Sony holds PlayStation event in NY, ahead of Xbox Print article Send a Tip AP 2/20/2013 11:25:56 PM (AP) Sony holds PlayStation event in NY, ahead of XboxNEW YORKSony unveiled its next-generation gaming system, the PlayStation 4, at a New York event Wednesday evening.The development gives the struggling Japanese electronics company a head start over Microsoft and an Xbox 360 successor.The PlayStation 4 will be Sony Corp.'s first major game console since the PlayStation 3 went on sale in 2006. Microsoft Corp. is expected to unveil the next Xbox in June at the E3 video game expo in Los Angeles. Last fall, Nintendo started selling the Wii U, though it plays catch-up in some respects in bringing the ability to play high-definition games.Although the Xbox 360 came out a year before PlayStation 3, Microsoft's game machine has been more popular, largely because of its robust online service, Xbox Live, which allows people to play games with others online. The original Wii has sold more units since its launch than both its rivals, but it lost momentum as the novelty of its motion controller faded. Sales of the new Wii U have been slow.Underscoring the importance of a new PlayStation and the U.S. market, Sony is holding its announcement event in New York rather than in Japan, as it had in the past. The event is at the Hammerstein Ballroom in midtown Manhattan.Here's a running account of the PlayStation event, presented in reverse chronological order. All times are EST. Presenters include Andrew House, president and group chief executive of Sony Computer Entertainment Inc., and Mark Cerny, lead architect for the PlayStation 4.___6:25 p.m.Cerny appears in a plaid shirt and jeans as he touts the ease in which computer programmers will be able to write games for the new system. He says that with so many devices around, the value of having a powerful computer on a single chip has diminished. Instead, Sony is building the new PlayStation on top of a traditional PC architecture, and in doing so, game creators will have an easier time developing games.___6:10 p.m.Just before announcing the PlayStation 4, House refers to "a moment of truth and a bold step forward for PlayStation and the company." He says Sony is looking to offer powerful opportunities to connect and play, including on mobile through a companion PlayStation Vita released last year.___6 p.m.The PlayStation event begins with light and video show at the storied Hammerstein Ballroom in midtown Manhattan. In attendance are analysts and journalists representing news organizations around the world.