Abu Dhabi looks to build on growing Brazilian tourist arrivals


WAM ABU DHABI, 21st April, 2014 (WAM) — Abu Dhabi’s tourism industry is heading for the World Travel Market Latin America later this month with a nine-strong delegation out to nurture growing tourism traffic from Brazil.




Led by Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, a dedicated pavilion at the trade show, which runs in Sao Paolo from April 23rd-25th, will be looking to entice more Brazilian travellers onboard Etihad Airways’ daily service from Brazil’s commercial capital as arrivals from the country trend at double-digit growth.




"The Brazilian market, with its huge population and high available spend, is of enormous potential, particularly from the stop-over point of view as Brazilians travelling to the Far East and Australia can connect easily via Abu Dhabi and may choose to break their journey to rest and take in the sights," said Mubarak Al Nuaimi, Promotions and Overseas Offices Director, TCA Abu Dhabi.




In the first two months of this year, some 1,612 Brazilians stayed in Abu Dhabi’s hotels and hotel apartments, which is an 83% rise on January and February last year. On average, the Brazilian guests stayed 3.34 nights and they delivered in total 5,389 guest nights, which is up 37% on the two months comparison.




"When we’re in Sao Paolo we will be looking to establish long term business relations with Latin American tour and travel operators for the FIT, leisure and MICE segments to double our inbound arrivals," said Babar Saeed, Managing Partner, Oryx International Tourism. "We are working on joint promotions for the Brazilian market with selective five star hotels in Abu Dhabi to include a special visa price offer as well as a leisure group offer." WAM/Esraa/Moran



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