
Fitbit and Jawbone at War in Market, Courts
With wearable fitness devices the fastest-growing sector of consumer electronics, Fitbit, Inc. (FIT-NYSE) and Jawbone are engaged in a life-or-death marketplace and legal war.

With wearable fitness devices the fastest-growing sector of consumer electronics, Fitbit, Inc. (FIT-NYSE) and Jawbone are engaged in a life-or-death marketplace and legal war.

If Robin Leach visited the headquarters of Fibit, Inc. in San Francisco today, it would be all “champagne wishes and caviar dreams” as the leading wearable fitness tracker raised $793.5 million at a stunning valuation of $4.1 billion in the largest initial public offering (IPO) by any consumer electronics company in history.

Over the past 3 years, there have been extraordinary advances in wearables for fitness: precise heart rate monitoring, form tracking, and energy output. The Apple Watch has none of these features.