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Jack Dorsey May Want to Pull a Marissa Mayer Soon

From Jennifer Saba writing at Reuters:

Twitter Chief Executive Jack Dorsey may want to consider stealing a page from Yahoo boss Marissa Mayer’s playbook. The $13 billion social-media firm that he co-founded is mostly flapping about under his helm. Now would be a good time to look for a deep-pocketed suitor.

Twitter is falling short of the metrics embraced by Silicon Valley and public investors. On Tuesday it reported its second-quarter top line increased 20 percent year-over-year to $602 million – less than the 36 percent growth in the first quarter. It also warned that advertising demand is lower than expected amid increased competition. The growth rate for monthly active users stalled at 3 percent.

The slowdown does not bode well for the decade-old company fending off nimbler upstarts. Snapchat, for example, managed to increase its daily active users 50 percent year-over-year to 150 million, reckons Jefferies. It has become the new darling among advertisers who want to reach a younger audience. Nearly two-thirds of Snapchat users are between the ages of 18 and 34.

Read the rest of the story at Reuters.

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