Following the release of a Burger King ad which took advantage of the Google Home voice search feature, Google has blocked the recording from triggering a search for the company’s food.
Ars Technica reports that Google has been forced to implement the block searches relating to the contents of the Burger King Whopper burger after an advertisement created by Burger King took advantage of the voice-activated Google Home search feature. The advertisement ends with a Burger King employee asking, “OK Google, what is the Whopper burger?” triggering many viewers’ Google Home devices:
Before the ad was disabled by a server side update from Google, the ad would read a list of Whopper burger ingredients from Wikipedia. Naturally, trolls quickly took advantage and began editing the Whopper ingredient list. Google Home actually pulls information from Google’s own search index rather than the current Wikipedia page, but The Verge reports that for a brief time the device was reading joke edits that listed “ingredients like ‘toenail clippings’ and ‘rat.'”