Report: Only 5% of Amazon Prime Customers ‘Definitely’ Want In-Home Delivery

Only five percent of Amazon Prime customers “definitely” want to buy the company’s new Amazon Key, which allows couriers to deliver packages inside your home, according to a survey.

The results of the survey revealed that the majority of Americans and Prime customers would “definitely not” purchase Amazon Key.

“About 58 percent of people who have Amazon Prime definitely would not buy Amazon Key,” reported Recode, who ran the survey with SurveyMonkey. “That’s only slightly less than the 61 percent of all U.S. adults who wouldn’t buy the product, suggesting it’s broadly unattractive, regardless of whether people are Amazon customers.”

“Among Prime subscribers, only 5 percent said they would definitely buy Amazon Key. Of all U.S. shoppers, even less — 4 percent — said they would,” they continued. “Nearly 60 percent of the respondents have Prime subscriptions.”

According to Recode, “Those who would buy the product cited the convenience and novelty of the device, even calling it ‘genius,'” while, “Those who would not often mentioned privacy and security concerns.”

The $249.99 Amazon Key, which was revealed in October, allow couriers to enter your home and drop off your package inside, even if you are not there.

As previously reported by the Verge, Amazon Key “relies on Amazon’s new Cloud Cam and compatible smart lock.”

The camera is the hub, connected to the internet via your home Wi-Fi. The camera talks to the lock over Zigbee, a wireless protocol utilized by many smart home devices. When a courier arrives with a package for in-home delivery, they scan the barcode, sending a request to Amazon’s cloud. If everything checks out, the cloud grants permission by sending a message back to the camera, which starts recording. The courier then gets a prompt on their app, swipes the screen, and voilà, your door unlocks.

Last month, it was also reported that Amazon was trying to work out how to deliver packages inside their customers’ car trunks in an attempt to stop package theft.

Charlie Nash is a reporter for Breitbart Tech. You can follow him on Twitter @MrNashington and Gab @Nash, or like his page at Facebook.


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