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Frito-Lay Launches 'Chip Tracker'

NBC Dallas-Ft. Worth: All you do is find the product code on the bag and go to www.lays.com. You enter the code and your ZIP code, and the Web site tells you where the potatoes were grown and where the chips were manufactured.



It’s all part of Frito-Lay’s new “Home Grown” marketing campaign. The company has manufacturing facilities in 18 states and potato farms in 27 states.


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