RUSH: “So Caddell and the rest of these guys are watching all this, and they’re beside themselves. They cannot understand how this continues to happen while Republicans continue to lose, and while it all goes on, the consultants are getting rich to the tune of hundreds of millions of dollars. One of the ways it works is that the consultant gets the advertising commission. Every dollar spent on advertising there’s a 15% sales commission on it, the advertising agency gets. In this case the consultant is the agency. So if the consultant decides, you know, we’re gonna spend a hundred million dollars on advertising, he’s writing a check to himself for $15 million. It doesn’t matter whether the candidate wins or loses, and it doesn’t matter whether the ads are any good.
So this is what Caddell said. This is the foundation for Caddell’s speech at CPAC, and he launched. “‘I blame the donors who allow themselves to be played for marks. I blame the people in the grassroots for allowing themselves to be played for suckers….It’s time to stop being marks. It’s time to stop being suckers. It’s time for you people to get real,’ he told the audience that included two top Republican consultants.”