Campaign Donation Link in Obama Email About Sandy Hook

Campaign Donation Link in Obama Email About Sandy Hook

You may think that after winning the election, the Obama team should be done raising money for its campaign fund. But Sandy Hook apparently presents a crisis too good to go to waste, so with a new email from David Axelrod, team Obama is using the President’s remarks about the Sandy Hook massacre to raise more money.

The new campaign email carrying the approval of Obama campaign chief David Axelrod urges campaign supporters to watch Obama’s address made at Newton, Connecticut and also features a “donate now” button.

“The next chapter begins today. Stand with President Obama for the next four years,” the email is headlined.

Axelrod doesn’t urge donations in the text of the email, but the “donate now” buttons are both in the email and at the page where team Obama is hosting the video of the speech.

Says Jeryl Bier

Not one, but two buttons — two opportunities to donate to the Obama campaign. Not to the Red Cross, or to a memorial fund for the children and adults killed in Newtown. How hard would it have been to shift the focus, disable the buttons, for just one email, just one blog post? But the show must go on.

The fact that any donate now button appears on any messages about the tragedy at Sandy Hook elementary is quite crass, indeed.