Hillary Clinton officially entered the presidential race on Sunday with a video that appeals to President Barack Obama’s coalition that she needs to be as enthusiastic about her as they were about Obama’s campaigns.
“I’m getting ready to do something too,” Clinton says in the video, which she and her daughter Chelsea later tweeted. “I’m running for President.”
Clinton appears at the end of the two-minute video in which Americans talk about getting ready to start various new ventures. In the video, a black American couple is expecting a new child, an Asian-American college student is applying for jobs, two Hispanic brothers (speaking in Spanish) are getting ready to start a new business, a woman says she is going back to work after five years of raising her child, a gay couple is getting ready to get married, and a blue-collar white worker is starting a new business while others are getting ready for retirement and new gardens.
John Podesta, who will be Clinton’s campaign chairman, sent an email to supporters before the video’s release saying Clinton will be “hitting the road to Iowa to start talking directly with voters” and “there will be a formal kickoff event next month.”
Americans have soured on Obama, who noted on Saturday in Panama that he will not be on the ballot in 2016 when he said Hillary Clinton will be an “excellent president.” But Clinton may have no choice but to embrace Obama and essentially run for his third term because she cannot win the White House if Obama’s coalition, especially black voters, stay at home. That may complicate matters for Clinton. As her husband told Town & Country magazine, “It’s hard for any party to hang on to the White House for 12 years, and it’s a long road. A thousand things could happen.”
In the video, Clinton says that “Americans have fought their way back from tough economic times but the deck is still stacked in favor of those at the top.”
“Everyday Americans need a champion and I want to be that champion so you can do more than just get by–you can get ahead and stay ahead because when families are strong, America is strong,” she says. “So I’m hitting the road to earn your vote because it’s your time and I hope you’ll join me on this journey.”
Clinton enters the race as her favorability numbers have been plummeting in key swing states like Iowa, Florida, Ohio, Pennsylvania, and Colorado, according to recent Quinnipiac polls. In those states, more voters are believing that Clinton is “not honest and trustworthy” as they learn more details about her private email scandal and foreign donations from repressive Middle Eastern governments to her family foundation.
Though she overwhelmingly leads her potential challengers in the polls, a recent Bloomberg poll found that a majority of Democrats and independents think it would be good for the party if she faced a “serious” primary challenger.
Clinton will reportedly head to Iowa, where her campaign will focus on smaller events instead of big rallies. She announced her candidacy in 2008 with an online video in which she declared, “I’m in, and I’m in to win.”
Podesta sends email to Hillary 2008 alumni announcing she is in — first official announcement from the campaign. pic.twitter.com/AsOEw6Z33T
— Jesse Berney (@jesseberney) April 12, 2015
I’m running for president. Everyday Americans need a champion, and I want to be that champion. –H https://t.co/w8Hoe1pbtC
— Hillary Clinton (@HillaryClinton) April 12, 2015
— Chelsea Clinton (@ChelseaClinton) April 12, 2015