GOP frontrunner Donald Trump’s campaign manager Corey Lewandowski tells the Washington Post that the billionaire businessman is prepared to spend “whatever it takes” on paid media in the next phase of his campaign.
Lewandowski said Trump’s team could likely spend more than $20 million— “whatever it takes” on paid media.
According to the Post, Trump is about to embark on a new phase of his campaign, which will include television ads and campaign appearances from his wife, Melania, and his daughter, Ivanka, who both will talk about women’s health issues.
Trump for the most part has self-funded his campaign. His campaign explains that he budgeted $20 million through September for political advertisements, but hasn’t had to spend any of that yet.
“It’s been all Trump, all the time. . . . If you had an ad, people would O.D.”
“But he and his aides said that would soon change. His campaign says it has hired a Florida-based advertising firm and Trump said he has proposed several concepts for ads in the works,” reported the Post.
“I have such a great concept — in fact, so good,” Trump said, without giving details.
The Post adds Trump:
does not believe the next stage of the campaign will require him to change his flamboyant, confrontational style, which has captivated the attention of voters whether they support him or not. But he noted that running for president has brought pressures and demands that he did not experience in the business world and had not anticipated in the political arena.
“If you don’t win, what have I done? I’ve wasted time,” Trump said. “I want to make America great again and you can’t do that if you come in a close second.”