'Pioneer of Guerrilla Marketing,' Specialist in 'Leveraging' Arts Community for Health Care Issues Coincidentally in on NEA Conference Call

The NEA apology from the White House is laughable, at best. Again, if this was just all a big misunderstanding then why was a representative from one of the country’s largest political advertising firms involved? And pushing the health care agenda on company time?

BimandYosi

I believe the following information might help explain Bim Ayandele’s involvement. Not only did he help set up the Office of Public Engagement, but before joining a division of one of the largest PR firms in the world — which specializes in “grassroots organization”, “issues management” and “crisis communications” — Ayandele:

served as the Director of Cures Now, a Los Angeles based non-profit organization leveraging a coalition of actors, directors, producers, musicians, and writers to promote the rapid, responsible and ethical advancement of science-related social issues, such as stem-cell research and diabetes awareness.

It seems Mr. Ayandele’s expertise is in “leveraging” the entertainment industry to “promote” health care related issues. A skill which would have been useful should, say, the White House or another interested third party wish to get NEA grant recipients to push President Obama’s health care agenda.

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