The Wrap: Meryl Streep Oscar-Promo Email Angers Academy Voters

Out here in the wilds of North Carolina, I haven’t yet had a chance to see “The Iron Lady,” but as someone who generally finds Meryl Streep’s acting self-conscious, over-affected, and showy — in other words, not acting at all — I’m rooting for “The Help’s” Viola Davis to win.

THAT was a performance, as opposed to what we’ve seen from Streep for the last two decades.

I have a very simple rule when it comes to acting: If I notice the acting, if I see the strings — you’re doing it wrong. If you break the spell and take me out of the film with all your “technique” — you’re doing it wrong. If I notice your accent — you’re doing it wrong.  Patrick Swayze’s performance in “Road House” was ten-times better than almost anything Streep’s done since 1998. That’s not a joke, either. Swayze was more convincing, and that’s what true acting is really about. The rest is nothing more than bait for foo-foo critics and shallow Academy voters.

Anyway, here’s a wrinkle in Streep’s march to another trophy:

A Weinstein Company email that appears to skirt AMPAS campaign rules by using a third party to reach Oscar voters has stirred up anger among Academy members and rival campaigners.

But the email does not violate Academy regulations, AMPAS COO Ric Robertson told TheWrap on Tuesday. One of the organization’s campaign rules, he said, “allows for media entities to send such things to valid subscribers who’ve opted into being a subscriber.”

The email in question, which went out on Tuesday morning, is not part of Weinstein’s aggressive Best Picture campaign on behalf of “The Artist,” but instead promotes Meryl Streep’s Best Actress candidacy for “The Iron Lady.”

It was sent as a third-party advertisement by the Hollywood Reporter’s parent company, Prometheus Global Media, to THR subscribers, some of whom are Academy members.

Headed “From: The Weinstein Company: The Iron Lady,” its subject line reads “Exclusive Meryl Streep Video.”

The email contains a “for your consideration” ad with an embedded link. The ad is headed with a Thelma Adams quote – “It’s been TWENTY-NINE YEARS SINCE MERYL STREEP WON AN OSCAR and she certainly deserves to win for her performance in ‘The Iron Lady’!” – and then contains a link to a video interview with Streep on the Weinstein website.

The interview is moderated by Pete Hammond, who mentions the 29-year gap in his introduction and says, “Something has to be done about that!”

The rest of the article amounts mainly to push-back from the Weinstein Company:

“It seems that every time TWC is innovative there is always some jealous competitor who… comes out of the woodwork.”

It’s all inside-insidery that only helps to illuminate how bent leftists get at the thought of unbridled competition. These self-imposed rules surrounding Oscar campaigns are famously absurd (at least in the real world):

Academy campaign rule number four specifically prohibits emails that “extol the merits of a film, an achievement or an individual,” emails that contain references to past awards, and links to websites that promote an eligible film.

Rule five adds that references or links to websites are only allowed if the website contains basic screening information, with no promotion or “photographic, audio, video, graphical and other multimedia elements.”

The subtext is: Please, heavens, no, don’t make me compete! I can’t stand the pressure! And as a result, you have the Weinsteins pushing for every advantage they can, and frequently benefiting from it.

Isn’t that right “Private Ryan?”