Madonna’s MDNA may be the first album to both top the Billboard charts and be a massive commercial failure.
The record debuted at No. 1 on the charts, prompting her longtime manager Guy Oseary to herald the singer’s comeback as a great success. And though it was quite a triumphant return, it turned out to be a short-lived one buoyed by what some are calling a cheap trick.
MDNA sales have fallen a record 88 percent week-over-week, from 379,000 copies to a mere 46,000, Forbes reports.
So why the dramatic drop? In a somewhat savvy move, Madonna packaged the album with ticket sales on Ticketmaster. Though Lionel Richie’s Tuskegee was outpacing her in projected sales, Madge was able to surpass his release by essentially giving her album away to anyone who bought a ticket to see her tour. These “sales” were then counted in Billboard’s tally.
The only problem? With her shows either sold out or nearly sold out, no one’s going to be buying tickets any time soon.
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