Bob Dylan won’t be singing in the Super Bowl half time show Sunday, but he’ll be part of the American institution all the same.
The folk icon will appear in two commercials during the dream match between the Denver Broncos and the Seattle Seahawks.
As a new Super Bowl commercial for Chobani featuring Bob Dylan’s 1966 hit “I Want You” hit the web on Tuesday, Billboard has confirmed that another Dylan-related spot will be airing on Sunday, this time starring the man himself.
Dylan will star in a new commercial for Chrysler, according to multiple sources with knowledge of the campaign, as the latest in the automaker’s series of cinematic Super Bowl ads that have starred Eminem, Clint Eastwood and Berry Gordy in recent years. An as-yet-unidentified track from Dylan’s catalog will provide the soundtrack for the commercial.
The Hollywood Reporter notes that Dylan has softened his stance on overtly commercial projects in recent years, embracing a diverse array of products including Victoria’s Secret and Cadillac.