A month after the University of Georgia paid Ludacris to perform for its sold-out annual “G-Day” spring football game, the school’s athletic director apologized for paying the Atlanta-based rapper $65,000 for his 15-minute performance.
“I do want to take this opportunity to apologize to our board for mistakes we made with certain aspects of the details of an entertainment agreement,” UGA athletic director Greg McGarity said Thursday while addressing the university’s athletic board of directors.
“Few things in my professional life have bothered me more than this situation,” McGarity said. “There are no reruns in life so we need to turn the page, learn from our mistakes and do everything we can to make sure errors of this nature do not reoccur.”
The rapper-actor bagged roughly $4,300 per minute for his April 16 show. His performance helped set an Southeastern Conference spring game attendance record. But the three-time Grammy winner’s hospitality rider was what led to McGarity’s apology.
The Furious 7 star requested UGA provide him and his entourage an array of favors, including one box of Trojan Magnum Condoms (Ecstasy), two bottles of his own cognac, two cases of Snapple, one bar of Dove soap, two Jo Malone candles, unsalted trail mix, among various other items.
Even if UGA staffers weren’t happy with what Ludacris was demanding they provide, the Bulldog crowd was certainly satisfied with his albeit brief performance.
After McGarity apologized to the university’s athletic board of directors, UGA’s president, Jere Morehead, said he “certainly appreciated that the athletic department took responsibility for some of the terms in that contract.”
“Obviously in retrospect they should have done a more thorough job of reviewing all of the riders and removing those that were objectionable,” Morehead said, according to OnlineAthens.com. “I appreciate that he’s accepted that that’s what athletics should have done and what it will do moving forward.”