A local newspaper has apologised after incorrectly running a UKIP ad with the phrase ‘Say no to the UK’. The Rotherham Recorder printed an apology, blaming the mistake – which was widely ridiculed – on an “error in the production process” and admitting that the mistake was not the fault of the party.
The apology read:
“The Record wishes to apologise to UKIP’s Rotherham branch for a mistake in an advert in last week’s edition.
“The advert read “Say no to the UK” when, of course, it should have read “Say no to the EU”.
“The correct wording was supplied and the mistake was due to an error in the production department. The Record has printed the correct advert below and refunded the party.”
UKIP sources have cried foul, however, telling Breitbart London that the advert was supplied in full to the paper, to be printed without needing any alteration, making it highly unlikely the text was altered thanks to a simple “error”. Meanwhile, the blog Nope Not Hope says that the error “amounted to an employee (believed to be a Labour Party member) deliberately altering the artwork”.
When the erroneous advert was published last week, it led to UKIP being ridiculed in publications such as Huffington Post, the Independent and Metro, with the latter writing: “When you define yourself as the political party that protects the United Kingdom from EU intervention and unrestricted immigration, telling people to ‘Say no to the UK’ is a bit of a blunder.”
Political opponents retweeted the advert over 1,000 times in an attempt to laugh at the party, but it now seems the joke was on them.