Jay-Z teams up with Puma basketball for new role

Jay-Z teams up with Puma basketball for new role

June 19 (UPI) — Music mogul Jay-Z has been named the creative director of Puma basketball.

Jay-Z was originally rumored to have been given the title of president of basketball operations, but Puma global director of brand and marketing Adam Petrick later clarified the position.

“I can confirm that according to his deal with Puma, Jay-Z’s official designation is Creative Director,” Petrick told ESPN. “I referred to him [earlier] today by an informal designation.”

Petrick also clarified Jay-Z’s title during an interview with Complex.

Puma announced Jay-Z’s role with the company on Monday. The company has also signed prized college prospects Deandre Ayton, Marvin Bagley III and Zhaire Smith ahead of Thursday’s NBA Draft.

Puma also inked NBA legend Walt “Clyde” Frazier to a lifetime contract, according to ESPN.

“We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused,” Petrick told Complex.

Puma recently released 73 limited-edition pairs of Walt Frazier Clydes at the Puma Hoops HQ in Brooklyn, according to the Los Angeles Times.

Jay-Z, who goes by the given name of Shawn Carter, is also founder of the entertainment company and sports agency Roc Nation. The company represents several high-profile athletes, including: Robinson Cano, Kevin Durant, Todd Gurley, Leonard Fournette and Saquon Barkley.