Nike Reports Surprise $790 Million Loss, 46% Plunge in North American Sales

ATLANTA, GA - DECEMBER 18: Colin Kaepernick #7 of the San Francisco 49ers looks on from the sidelines during the second half against the Atlanta Falcons at the Georgia Dome on December 18, 2016 in Atlanta, Georgia. (Photo by Scott Cunningham/Getty Images)
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New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to COVID-19 prompted a big drop in revenues in spite of higher online sales.

Nike reported a loss of $790 million in the quarter ending May 31, which translated to a loss of 51 cents per share compared with analyst expectations for nine cents per share in profit.

Revenues tumbled 38 percent to $6.3 billion following huge declines in sales in most of the world.

In North America, the company’s biggest operating region, revenues plunged 46 percent to $2.2 billion.

A bright spot was online sales, with digital sales increasing 75 percent during the quarter.

The results are among the first by a major company to detail the hit from the coronavirus during the period of peak shutdowns. Nike is on a different fiscal calendar than most other large companies, with its fourth quarter ending May 31.

The second-quarter earnings period, which covers the quarter ending June 30, will begin in mid-July.

Shares of Nike fell 3.7 percent ot $97.61.

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