NEW YORK, Oct. 3 (UPI) —
Walmart, Target and DC comics are facing criticism after marketing "sexist" superhero shirts in their junior section.
The junior shirts and the baby onesies suggests only boys can be women-attracting superheroes while girls are only able to date them.
Wow, @DCComics. These are licensed shirts. You didn’t think these were bad ideas? At any point? pic.twitter.com/S8p8VgpHTqÃ¢ € ” Alan Sizzler Kistler (@SizzlerKistler) September 29, 2014
Please RT this sexist set of baby jammies from Target. Boys can be heroes; girls can date heroes. #target #sexism pic.twitter.com/44bbIGDIqPÃ¢ € ” AimÃƒ ©e Morrison (@digiwonk) September 29, 2014
After a slew of complaints on Twitter, Facebook and a series of negative Amazon reviews, DC Comics released a statement saying it would review the merchandise design.
"DC Comics is home to many of the greatest male and female Super Heroes in the world. All our fans are incredibly important to us, and we understand that the messages on certain T-shirts are offensive. We agree. Our company is committed to empowering boys and girls, men and women, through our characters and stories. Accordingly, we are taking a look at our licensing and product design process to ensure that all our consumer products reflect our core values and philosophy"