Valerie Jarrett Meets Hollywood Bigs To Push White House Agenda

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President Obama’s senior advisor Valerie Jarrett returned to Hollywood to promote the White House’s anti-rape campaign “It’s On Us.”

Jarrett flew into Hollywood to meet “likeminded leaders in the industry” and discuss ways to change the media culture to stop sexual assaults on college campuses, according to an invitation obtained by the Hollywood Reporter.

Here are some of the media executives who attended:

  • Jen Salke, president NBC Entertainment
  • Tiffany Smith Anoa’i, CBS’ senior vice president for diversity
  • Scandal writer/producer Dan Bucatinsky
  • Jeff Wachtel, president & chief content officer at NBCU Cable Entertainment
  • Amy Gravitt, HBO’s senior vice president of programming
  • Miki Woodard, president & CEO of the Dr. Phil Foundation
  • Penni Thow, head of operations & strategic growth for Scooter Braun’s SB Projects
  • Dan Goor, a writer for Brooklyn Nine-Nine and The Daily Show
  • The Good Wife producer Bridget Wylie
  • Pearlena Igbokwe, executive vice president for drama development at NBC Entertainment
  • 30 Rock writer/producer Kay Cannon

The White House campaign just released a new PSA video featuring celebrities including Zoe Saldana, John Cho, Josh Hutcherson, and Minka Kelly to instruct college students that sex without consent was rape.

Jarrett frequently turns to Hollywood to promote White House initiatives, famously turning to media executives in 2014 to promote Obamacare.

“I’m meeting with writers of various TV shows and movies to try to get it into the scripts,” Jarrett said about Obamacare during an appearance on at the time.

Jarrett also helped coordinate Obama’s appearance with the online Zach Galifianakis show “Between Two Ferns.”