Texas Motor Speedway (TMS) and the Robertson family’s Duck Commander company have signed a three-year deal that will “showcase Uncle Si’s Tea and Duck Commander Barbecue sauce, salsa, and beef jerky.”
It is also means the April 6th race will be called the “Duck Commander 500.” This will put the company’s logo in front of the 150,000 fans who will attend the race, not to mention the millions who will watch on TV and the hundreds of thousands who will be camping outside the race track.
According to The Dallas Morning News, TMS “will get exposure on the Robertson family’s wildly popular social media accounts.”
A celebratory tweet from Si Robertson reads: “Maybe they will let me race #jack” Other family members also tweeted about the sponsorship:
— Willie Robertson (@williebosshog) February 6, 2014
In 2013, the TMS spring race was sponsored by the National Rifle Association and called the “NRA 500.”
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