Mrs. Butterworth's

Family of Woman Who Portrayed ‘Aunt Jemima’ Opposes Rebranding

The family of Lillian Richard, one of the women who portrayed “Aunt Jemima” — the smiling woman featured on popular breakfast foods and syrups — opposes Quaker Foods’ decision to undergo a rebranding, explaining that Richard became a “hero” in the city of Hawkins, Texas, and emphasizing that they “do not want that history erased.”

Aunt Jemima, Syrup.