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Zuckerberg: ‘I Would Love to See’ Regulations on Facebook Ad Transparency – ‘Not Sure We Shouldn’t Be Regulated’

During an interview broadcast on Wednesday’s edition of CNN’s “AC360,” Facebook CEO Mark Zuckerberg stated that he isn’t sure that Facebook shouldn’t be regulated and that he would “love to see” regulations on ad transparency.

CNN Senior Technology Correspondent Laurie Segall asked, “Given the stakes here, why shouldn’t Facebook be regulated?

Zuckerberg answered, “I actually am not sure we shouldn’t be regulated. You know, I think in general, technology is an increasingly important trend in the world, and I actually think the question is more, what is the right regulation, rather than yes or no, should it be regulated?”

Segall then asked what the right regulation would be.

Zuckerberg responded, “Well, there are some basic things and I think that there are some big intellectual debates. On the basic side, there are things like ads transparency regulation that I would love to see, right? If you look at how much regulation there is around advertising on TV, in print, you know, it’s just not clear why there should be less on the Internet, right? You should have the same level of transparency required. And I don’t know if a bill is going to pass. … But we’re committed and we’ve actually already started rolling out ad transparency tools that accomplish most of the things that are in all the bills that people are talking about today. Because we just think that this is an important thing. People should know who is buying the ads that they see on Facebook, and you should be able to go to any page and see all the ads that people are running to different audiences.”

Follow Ian Hanchett on Twitter @IanHanchett

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