The Victoria’s Secret brand PINK has launched a spring break themed ad campaign called “Bright Young Things.” The campaign is directed to tweens and teens with “items [that] include underwear with the words “Wild” and “Call Me” emblazoned on the crotch or backside region..”
“When somebody’s 15 or 16 years old, what do they want to be?” [Victoria’s Secret] Chief Financial Officer Stuart Burgdoerfer said at a conference. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
Parents have retaliated by forming a facebook group and petitions here and here to have the ad campaign pulled. The PINK brand targets the younger 15-22 demographic.