Public Service Announcement on personal safety, released by Sheriff David Clarke of Milwaukee County on Mar. 1, 2013

This is Sheriff David Clarke. Violent crime went up nearly 10% in Milwaukee. Are you the next victim? You don’t have to be! But that’s your call.

Armed criminals are being put back on the street by a soft-on-crime court system even before the ink dries on police reports. Are you prepared to handle a life or death threat?

Wisconsin’s Personal Protection Act now gives you the same advantage that I have. Now it’s the crook who has to wonder what you might do. It can be a great equalizer… but you always have to think survival… Remember, it’s you and me now.