MSNBC’s Craig Melvin pressed DNC Communications Director Mo Elleithee about race-baiting ads put out in support of Democratic candidates on Thursday’s broadcast of “The Daily Rundown” on MSNBC.

After Melvin asked if the ads were appropriate, Elleithee tried to discuss “continued outreach in the African-American communities.” Melvin quickly cut him off, asking again “are those specific efforts appropriate?”

Elleithee then responded “do I think it’s appropriate to constantly remind people how important it is to vote, how important it is to make your voice heard, how important it is to remain engaged? And how if you don’t, you lose your voice? Absolutely.” A seemingly exasperated Melvin again queried, “Can you not do that without trotting out the images of dead black teenagers?”

“I think there are a lot of important issues in the community that we are out there talking about. The DNC is running ads. Radio ads around the country, reminding people of the need to get behind the economic agenda that we’ve been pushing. So, there are a lot of different mechanisms that we’re using out there, but the fundamental point is that it is absolutely critical, that if you do not vote, you lose your voice,” Elleithee said in response.

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