Lily’s message is being circulated through schools, hospitals and food assistance programs as part of Sesame Street’s “Food for Thought” multi-media campaign, which includes DVDs and a booklet listing “services that can assist your family” as well as “referrals to social service agencies.”
Organizers say they have produced a million of the kits.
This is only one step of a larger Muppet movement regarding nutrition:
Sesame Workshop, the nonprofit educational organization behind the TV show, announced on Thursday that it plans to appoint a Poverty Advisory Board in 2012. The first meeting will be in Washington on Jan. 10.