CNN talker Piers Morgan is already suffering from consistently weak ratings. So it’s hard to imagine U.S.-based viewers will flock to his show after reading his Fourth of July tweet.

It’s not the first time Morgan has insulted a good swatch of his American audience. He routinely rails against supporters of the Second Amendment from his CNN perch.

Morgan could be playing the cheeky outsider here, looking to stir up comments on his Twitter account on a beloved American holiday. The Twitter brigade will have the last say on this front.