George Takei will forever be known as Sulu for the original Star Trek series, but many know the actor from his velvety catch phrase–“oh, my!”

Now Takei is using that pop culture hook in his new fragrance line, appropriately titled Eau My.

… the unisex fragrance is described as “subtle and charming, with top notes of mandarin zest, Italian bergamot and fresh ozone transitioning to night-blooming jasmine, white freesia petals and grated ginger.

Takei is open about his homosexuality and regularly battles on behalf of gay rights.