Radiohead frontman Thom Yorke has found himself the unwitting spokesman for an Iranian book about sexual problems.

On Wednesday, an image of the book’s cover, which features a sullen Yorke surrounded by Arabic text, made the rounds on social media.

The book is reportedly called “Marital and Sexual Problems in Men,” and is retailing at an online Iranian bookstore for 20,000 rials (or about $0.75), according to Yahoo Music.

It is unclear how Yorke ended up on the cover of an Iranian sex guide, but at least he is not alone; inexplicably, legendary American novelist John Updike is right there on the cover beside him.

To make matters worse, it appears Yorke’s face is also being used in a Russian advertising campaign for headache and insomnia relief.

Hopefully the strange advertisements are not affecting Yorke’s musical output; Radiohead is reportedly putting the finishing touches on their ninth studio album, the follow-up to 2011’s The King of Limbs.