LOS ANGELES, Oct. 12 (UPI) — Katy Perry helped CoverGirl introduce their first ever male model whom she dubbed CoverBoy.
“Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles!” the pop star wrote on Instagram Tuesday alongside a photo of Perry standing next to Charles.
According to Billboard, Charles is a 17-year-old high-school senior who got the attention of the makeup brand from his Instagram account which has garnered over 500,000 followers.
CoverGirl and Charles each shared a video in which the teenager formally introduced himself.
“Hey guys, my name is James Charles and I’m a 17-year-old makeup artist! Today I am living out one of my biggest dreams and I’m currently on set for my first-ever TV commercial with CoverGirl. That’s right, I am a new CoverGirl,” he says in the clip.
Additionally, CoverGirl has shared a shot from their new ad campaign featuring Charles writing, “Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL!”
Charles and Perry will be seen together in an upcoming series of print, TV and digital ads for CoverGirl.