Sept. 18 (UPI) — Most of the nation’s Christmas tree growers expect wholesale prices to remain steady and might lower them due to steady demand, a new industry study says.
The Real Christmas Tree Board surveyed 43 wholesale growers who represent between one-half and two-thirds of the Christmas tree market to arrive at its positive outlook for lovers of traditional holiday trees and those who sell them.
“Growers are prepared, supply is strong, and most are holding wholesale prices steady this year,” said Marsha Gray, executive director of the Real Christmas Tree Board, in a news release.
“This reflects the consistency of the real Christmas tree industry and the commitment of growers to ensuring that there’s a real Christmas tree for everyone who wants one.”
Among respondents, 84% said they won’t raise wholesale prices compared to 2024, according to the Michigan-based RCTB.
The anticipated steady wholesale price comes despite 42% of growers saying their costs rose by up to 5% this year, which is about the same change as last year.
Instead of passing on the cost increase to retailers, the RCTB said wholesalers mostly have absorbed it, but retailers still could charge higher prices.
Those who might sell or buy Canadian-grown Christmas trees also likely won’t pay more due to tariffs.
The RCTB said Canadian-grown trees are exempt from tariffs.
“A real Christmas tree is so much more than a Christmas decoration,” Gray said.
“Our customers create lasting memories with family and friends while heading out to select their tree and enjoy the scent that will fill their homes all season,” she added.
The RCTB reported 90% of consumers surveyed said the price they paid for a Christmas tree last year was “worth it.”
They mostly found it easy to buy a good tree and generally paid between $80 and $100 for a Christmas tree last year.
About 91% of consumers last year also said they did not have problems finding Christmas tree sellers, and 89% said they bought a tree at the first place that they visited, according to the RCTB.