With American college tuitions rising at a rate that far outpaces inflation – US public universities averaged $8,655 for tuition in 2012 – Canada has spotted an opening in the market, and is now wooing American students north.

St. Clair College in Windsor, for example, is reaching out to American students; Vice President John Fairley said, “The border is no longer a barrier for higher education. Just a river away, but the future could be endless for someone who needs a degree.” The tuition at the college is less than $7,000 per year. The University of Windsor is offering American students a tuition fee of just $5,000 per semester.

American industries like film and television have increasingly fled north as the cost of doing business has risen in states like California.