Tom Cotton is out with a new ad highlighting Sen. Mark Pryor’s (D-AR) vote for Obamacare and its negative affect on a Little Rock small business.

In the 60 second ad, a small businesswoman speaks to the camera about the detrimental effects Obamacare has had on her business and recalls that she cautioned Pryor against voting for the sweeping healthcare law. 

“It is frustrating to know that your own senator cast the deciding vote on Obamacare,” she says in the ad, titled ‘Gina,’ “We told him personally how this would affect our business and our employees. I wish Sen. Pryor had listened to us when we told him how Obamacare would affect our business, and I wish he would have voted against it. But he didn’t.”

Watch:

Along with its release of the new ad, the Cotton campaign also announced Monday that it is expanding its October ad buys by $468,615. With the extra ad reservations, the campaign intends to to reach some 20 Arkansas counties in the Shreveport (LA), Springfield (MO), and Memphis (TN) television markets. According to the campaign, it previously was only going to message in those counties by cable and radio ads. 

Cotton is currently in a tight race against incumbent Pryor for his U.S. Senate seat. The Real Clear Politics polling average has Cotton leading Pryor by a little over 3 percentage points.