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(CNN) Columnist Edward Luce argued Monday in the Financial Times that Donald Trump has created a new brand in politics: an upraised middle finger. Later that day in Iowa, voters rejected Trump the candidate but stole his brand: They flipped a bird at the American political elite.

Three of the top four vote getters on the Republican side — Ted Cruz, Trump and Ben Carson — ran staunchly anti-establishment campaigns and together captured some 60% of the total vote. Among Democrats, Bernie Sanders won basically half the total votes by campaigning for a revolution.

Voters on both sides were sending a clear message of no confidence in the economic order. Who can remember a presidential campaign in which the most extreme candidates have done so well in the first round?

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