Conservatives across Twitter, YouTube, and Facebook are using the #DumpKelloggs hashtag to protest the company’s recent decision to pull their ads from Breitbart News over misaligned political beliefs.
The videos show conservatives dumping out their Kellogg’s brand products, mocking its mascots, and celebrating the company’s declining stock price.
It’s only just begun, as a simple Twitter search brings back growing numbers of videos boycotting Kellogg’s and their products.