TV by the Numbers <a href="http://tvbythenumbers.zap2it.com/2012/03/30/cable-beats-broadcast-round-4-rock-center-with-brian-williams-viewership-below-the-oreilly-factor-again/126769/" reports that, for the fourth time this year, Bill O’Reilly has beat NBC News in total viewership.
It’s relatively rare for cable news to beat broadcast, in part because NBC still reaches more homes than Fox. According to TV by the Numbers, O’Reilly pulled 3.478 million viewers last Wednesday compared to 3.341 million for the NBC show.
It’s worth noting that the two shows are not running against one another in the same time slot. O’Reilly’s show runs at 8PM. Rock Center with Brian Williams airs later at 10 pm.
Image Credit: Justin Hoch