Target CEO Brian Cornell appeared Wednesday on CNBC’s “Squawk Box” to discuss Target’s decision to not back down from its decision to allow people to use whichever bathroom they self-identify with.
Cornell noted his corporation’s “long history of embracing diversity and inclusion,” and compared its current stance to their decision in the 1960s to include African-American models in advertising.
“Back then, it wasn’t well received. We had a lot of tough feedback. But sitting here today, we know we made the right decision,” he explained.
Follow Trent Baker on Twitter @MagnifiTrent