TEL AVIV (Reuters) – El Al Israel Airlines (ELAL.TA) said on Wednesday it will begin nonstop flights between Tel Aviv and San Francisco in the fourth quarter, as it continues to expand into North America.

Israel’s flag carrier, which is facing increased competition from low cost carriers, said it will fly the route three times a week using new Boeing (BA.N) 787 Dreamliner aircraft.

It will compete with United (UAL.N), which launched flights between the two cities in 2016 to accommodate Israel’s flourishing high-tech sector. Passengers on business often fly between Silicon Valley and Israel, which is one of the largest global tech centers.

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