The White House is getting ready for another “big block of cheese day,” which is a curious hat-tip to the ’90’s TV show “The West Wing.”
After releasing a video highlighting their latest social media effort, White House staffers began dropping cheese puns on Twitter.
When TIME’s Zeke Miller suggested that they needed to step up their game, they happily obliged:
It wasn’t long before the hashtag was trending in the United States, which was duly noted by Deputy Press Secretary Eric Schultz.