Fellow “March for Our Lives” founder Cameron Kasky reacted to David Hogg’s launch of a pillow company as “embarrassing.”

The Daily Mail reports that Hogg launched the pillow company as “a ‘progressive’ rival to right-winger Mike Lindell’s MyPillow.”

Hogg said, “Mike isn’t going to know what hit him — this pillow fight is just getting started.”

Kasky responded to the launch by tweeting:

Kasky also noted, “To those of you claiming I’m ‘jealous’ about the pillow grift, I was actually offered free shares as soon as I started tweeting about it. I just declined because while I’m kind of a grifter, I’m not that much of a grifter.”

The Daily Mail suggested Kasky was not alone in criticizing Hogg’s move, noting he “faced criticism…from other gun control advocates.”

Hogg responded to the criticism by tweeting:

Mike Lindell responded to Hogg’s announcement by indicating he welcomes the competition.

AWR Hawkins is an award-winning Second Amendment columnist for Breitbart News and the writer/curator of Down Range with AWR Hawkinsa weekly newsletter focused on all things Second Amendment, also for Breitbart News. He is the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him at awrhawkins@breitbart.com. You can sign up to get Down Range at breitbart.com/downrange.